Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

The dos and don’ts of subject line testing

Posted on Sep 17 2013 by
A panel of Experian Marketing Services experts share best practices for subject line testing.


Building a cross-channel roadmap – Part 2: The how

Posted on Sep 13 2013 by
An overview of the 5 areas of focus that organizations must address when creating a strategic cross-channel roadmap.


Gmail inbox: The “tabs email”

Posted on Sep 11 2013 by
Andrew Werner’s fresh take on the Gmail tabs. How is it affecting deliverability? Has engagement declined? Find some answers to your questions.


The iPad is the most popular device for mobile transactions

Posted on Sep 05 2013 by
Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.


Embedded video in email: Best practices Q&A, webinar

Posted on Aug 29 2013 by
A Q&A session with VideoEmail Founder/GM, Justin Foster where he discusses best practices for including embedded video in emails.


Building a cross-channel roadmap – Part 1: The why

Posted on Aug 22 2013 by
Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing.


Improve online display performance through audience targeting

Posted on Aug 16 2013 by
Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.


Change-of-email notifications essential for Yahoo users in China

Posted on Aug 08 2013 by
Have customers in China? They may soon be changing their email addresses. Don’t lose their subscriptions in the process.


Gmail Updates: New data shows potential promise for marketers

Posted on Aug 06 2013 by
Continuing the conversation about recent Gmail changes and how they are affecting marketers, we look at our clients’ data to see the effect of these changes.


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