Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Embedded video in email: Best practices Q&A, webinar

Posted on Aug 29 2013 by
A Q&A session with VideoEmail Founder/GM, Justin Foster where he discusses best practices for including embedded video in emails.

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Building a cross-channel roadmap – Part 1: The why

Posted on Aug 22 2013 by
Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing.

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Improve online display performance through audience targeting

Posted on Aug 16 2013 by
Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.

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Change-of-email notifications essential for Yahoo users in China

Posted on Aug 08 2013 by
Have customers in China? They may soon be changing their email addresses. Don’t lose their subscriptions in the process.

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Gmail Updates: New data shows potential promise for marketers

Posted on Aug 06 2013 by
Continuing the conversation about recent Gmail changes and how they are affecting marketers, we look at our clients’ data to see the effect of these changes.

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Deliverability misconceptions: The insider break-down

Posted on Aug 01 2013 by
Experian Marketing Services’ Spencer Kollas responds to common misconceptions in the world of deliverability, providing thoughtful insights based on years of experience in the field.

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Beware of the ‘monsters’ in your email list

Posted on Jul 31 2013 by
A strong, clean email list can be hard to maintain. There may even be bad addresses and other 'monsters' lurking and damaging the deliverability of your campaigns.

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Email remains the ‘hub’ of cross-channel marketing programs

Posted on Jul 26 2013 by
Like the center of a spider web, email is the channel that is best at supporting and connecting all other channels in a cross-channel marketing strategy.

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Gmail changes and what they mean for marketers

Posted on Jul 16 2013 by
Recent updates to Gmail affect a user’s experience with an email, and email marketers need to pay attention.

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