Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Holiday hot sheet: email volume, Black Friday, discretionary spend

Posted on Oct 11 2013 by
What's happening with holiday marketing this week. Hot topics: email volume increase over 2012, Black Friday search data and key points on discretionary spend.


40% of “inactive” email addresses may belong to loyal customers

Posted on Oct 10 2013 by
Customers who fail to click on email promotions may still be interacting with brands in other channels. Learn how to re-engage these customers.


3 quick wins to be sure you reach your customers

Posted on Oct 08 2013 by
Email continues to be one of the strongest online and in-store drivers. As the holiday season kicks off, retailers need to be sure they have accurate email addresses.


Highlights from our mobile plus email interactions report

Posted on Oct 03 2013 by
A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report.


Optimizing cross-channel marketing for compliance: Overt acts of permission

Posted on Sep 19 2013 by
Part one of this two-part series summarizes the best ways to get proper consent through various data acquisition efforts in order to maintain compliance.


The dos and don’ts of subject line testing

Posted on Sep 17 2013 by
A panel of Experian Marketing Services experts share best practices for subject line testing.


Building a cross-channel roadmap – Part 2: The how

Posted on Sep 13 2013 by
An overview of the 5 areas of focus that organizations must address when creating a strategic cross-channel roadmap.


Gmail inbox: The “tabs email”

Posted on Sep 11 2013 by
Andrew Werner’s fresh take on the Gmail tabs. How is it affecting deliverability? Has engagement declined? Find some answers to your questions.


The iPad is the most popular device for mobile transactions

Posted on Sep 05 2013 by
Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.


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