Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Deliverability misconceptions: The insider break-down

Posted on Aug 01 2013 by
Experian Marketing Services’ Spencer Kollas responds to common misconceptions in the world of deliverability, providing thoughtful insights based on years of experience in the field.


Beware of the ‘monsters’ in your email list

Posted on Jul 31 2013 by
A strong, clean email list can be hard to maintain. There may even be bad addresses and other 'monsters' lurking and damaging the deliverability of your campaigns.


Email remains the ‘hub’ of cross-channel marketing programs

Posted on Jul 26 2013 by
Like the center of a spider web, email is the channel that is best at supporting and connecting all other channels in a cross-channel marketing strategy.


Gmail changes and what they mean for marketers

Posted on Jul 16 2013 by
Recent updates to Gmail affect a user’s experience with an email, and email marketers need to pay attention.


Tidbits from Day 1 of EMS Client Summit

Posted on Jul 12 2013 by
Soundbites from the first day of the 2013 EMS Client Summit, featuring insights from George Takei, John Cena, Don Steele and other marketing experts.


Fun facts from the EMS Client Summit – understanding

Posted on Jul 11 2013 by
Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.


Confirmed Opt-In a best practice for email marketers

Posted on Jul 03 2013 by
Many marketers are concerned about deliverability in their mailing lists. COI offers a practical way to keep lists healthy and increase customer engagement.


Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

Holiday email survey suggests ways to target global customers

Posted on Jun 27 2013 by
A new study examines global differences in responses to holiday email campaigns, suggesting that marketers should adjust messaging to target different regions.


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