Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Tried and true email strategies with a holiday twist

Posted on Nov 11 2013 by
Pique the attention of your customers with engaging and relevant email content focused on holiday.


Holiday hot sheet – The battle of desktop vs. mobile

Posted on Nov 07 2013 by
Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.


Holiday hot sheet – Whose deal is it anyway?

Posted on Oct 31 2013 by
So far, online searches for coupons, discounts and deals are lower than 2012, but they are expected to rise as we near the peak holiday shopping season.


Holiday hot sheet – Friends-and-family emails

Posted on Oct 24 2013 by
Friends-and-family emails address the subscriber's desire to belong to a special group. By encouraging subscribers to share these offers with their own 'friends-and-family', they help create brand ambassadors as well as repeat customers.


Email Marketers: If you haven’t heard of LIGA, you will

Posted on Oct 23 2013 by
LIGA, which stands for “Locally Inactive, Globally Active” consumers, is a new approach to reengagement that can increase reengagement rates to up to 5%.


Top holiday email predictions for 2013

Posted on Oct 21 2013 by
Liz Gould reveals the top ten email predictions for this holiday season.


Holiday hot sheet – Tips to dominate peak shopping days

Posted on Oct 18 2013 by
This week's holiday hot sheet is all about peak shopping days: When are people shopping in-store and online? What are the best days and times to send email?


The future of live email: Agility in the inbox Q&A,

Posted on Oct 15 2013 by
A Q&A session with Vivek Sharma, CEO and Co-Founder of Movable Ink, on the evolution of live content in email.


There may be more holiday-themed emails in your inbox than

Posted on Oct 14 2013 by
Blink and you might miss the holiday-themed emails in your inbox, as retailers are starting to execute their holiday campaigns in more subtle ways.


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