Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Holiday hot sheet – Tips to dominate peak shopping days

Posted on Oct 18 2013 by
This week's holiday hot sheet is all about peak shopping days: When are people shopping in-store and online? What are the best days and times to send email?

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The future of live email: Agility in the inbox Q&A,

Posted on Oct 15 2013 by
A Q&A session with Vivek Sharma, CEO and Co-Founder of Movable Ink, on the evolution of live content in email.

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There may be more holiday-themed emails in your inbox than

Posted on Oct 14 2013 by
Blink and you might miss the holiday-themed emails in your inbox, as retailers are starting to execute their holiday campaigns in more subtle ways.

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Holiday hot sheet: email volume, Black Friday, discretionary spend

Posted on Oct 11 2013 by
What's happening with holiday marketing this week. Hot topics: email volume increase over 2012, Black Friday search data and key points on discretionary spend.

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40% of “inactive” email addresses may belong to loyal customers

Posted on Oct 10 2013 by
Customers who fail to click on email promotions may still be interacting with brands in other channels. Learn how to re-engage these customers.

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3 quick wins to be sure you reach your customers

Posted on Oct 08 2013 by
Email continues to be one of the strongest online and in-store drivers. As the holiday season kicks off, retailers need to be sure they have accurate email addresses.

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Highlights from our mobile plus email interactions report

Posted on Oct 03 2013 by
A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report.

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Optimizing cross-channel marketing for compliance: Overt acts of permission

Posted on Sep 19 2013 by
Part one of this two-part series summarizes the best ways to get proper consent through various data acquisition efforts in order to maintain compliance.

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The dos and don’ts of subject line testing

Posted on Sep 17 2013 by
A panel of Experian Marketing Services experts share best practices for subject line testing.

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