Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Do you have the data needed to achieve your marketing

Posted on Jan 22 2014 by
The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.


Holiday hot sheet – Biggest winners of the 2013 holiday

Posted on Jan 10 2014 by
The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.


How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by
To better communicate with subscribers, marketers need better data on their customers to personalize email communications.


Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by
Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.


Holiday hot sheet – Win customers after the holiday season

Posted on Dec 20 2013 by
As this holiday season heads into its last two weeks, it's time to plan for Christmas day and post-holiday campaigns.


Holiday hot sheet – Top shopping days of the season

Posted on Dec 13 2013 by
Year-over-year email revenue is up 12% for peak shopping days.


Weekend mailings lead to higher opens, transactions and revenue

Posted on Dec 10 2013 by
Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here's what our analysis shows.


Holiday Hot Sheet – Peak Week wrap up

Posted on Dec 06 2013 by
Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.


Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by
Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.


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