Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Drive 10X higher email performance with these 6 extreme personalization

Posted on Nov 20 2013 by
Key findings from consumer behavioral data that will help you improve your email performance this holiday season and on into 2014.

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Holiday hot sheet – Tips to improve holiday subject lines

Posted on Nov 15 2013 by
Emails mentioning coupons or free gifts in the subject line have the highest transaction rates so far this season.

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Why relevancy is key in this season’s holiday email strategy

Posted on Nov 13 2013 by
Holiday email numbers remain constant despite an overall increase in mailing frequency. More than ever marketers must send relevant messages to be successful.

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Tried and true email strategies with a holiday twist

Posted on Nov 11 2013 by
Pique the attention of your customers with engaging and relevant email content focused on holiday.

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Holiday hot sheet – The battle of desktop vs. mobile

Posted on Nov 07 2013 by
Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.

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Holiday hot sheet – Whose deal is it anyway?

Posted on Oct 31 2013 by
So far, online searches for coupons, discounts and deals are lower than 2012, but they are expected to rise as we near the peak holiday shopping season.

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Holiday hot sheet – Friends-and-family emails

Posted on Oct 24 2013 by
Friends-and-family emails address the subscriber's desire to belong to a special group. By encouraging subscribers to share these offers with their own 'friends-and-family', they help create brand ambassadors as well as repeat customers.

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Email Marketers: If you haven’t heard of LIGA, you will

Posted on Oct 23 2013 by
LIGA, which stands for “Locally Inactive, Globally Active” consumers, is a new approach to reengagement that can increase reengagement rates to up to 5%.

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Top holiday email predictions for 2013

Posted on Oct 21 2013 by
Liz Gould reveals the top ten email predictions for this holiday season.

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