Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Holiday hot sheet – Win customers after the holiday season

Posted on Dec 20 2013 by
As this holiday season heads into its last two weeks, it's time to plan for Christmas day and post-holiday campaigns.


Holiday hot sheet – Top shopping days of the season

Posted on Dec 13 2013 by
Year-over-year email revenue is up 12% for peak shopping days.


Weekend mailings lead to higher opens, transactions and revenue

Posted on Dec 10 2013 by
Each holiday season we are asked whether or not it is worthwhile to send email on weekends. Here's what our analysis shows.


Holiday Hot Sheet – Peak Week wrap up

Posted on Dec 06 2013 by
Email and search data and insights from peak shopping days so far this holiday season, including Thanksgiving Day, Black Friday and Cyber Monday.


Holiday hot sheet – Master the art of personalization

Posted on Nov 22 2013 by
Research shows that the ‘personal’ touch is increasing email open rates and online searches this season.


Trending Now: The wish list

Posted on Nov 22 2013 by
Many brands are taking advantage of holiday wish lists - here are some ideas you can use this season.


Drive 10X higher email performance with these 6 extreme personalization

Posted on Nov 20 2013 by
Key findings from consumer behavioral data that will help you improve your email performance this holiday season and on into 2014.


Holiday hot sheet – Tips to improve holiday subject lines

Posted on Nov 15 2013 by
Emails mentioning coupons or free gifts in the subject line have the highest transaction rates so far this season.


Why relevancy is key in this season’s holiday email strategy

Posted on Nov 13 2013 by
Holiday email numbers remain constant despite an overall increase in mailing frequency. More than ever marketers must send relevant messages to be successful.


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