Posts Tagged ‘ email marketing ’

Twelve Email Marketing Must Haves, Part I

Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them [...][ READ MORE ]

Email Mishaps and Remedies

It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect content, a down website just to name a few. How should mistakes be handled? Yes, sticking [...][ READ MORE ]

Unsubscribe Confirmations Can Be Legal, Effective

I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this before (I am told other businesses [...][ READ MORE ]

Domain-Based Reputation Explained

Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. [...][ READ MORE ]

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

  • February 23rd, 2010
  • Posted in Research

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report [...][ READ MORE ]

Americans Who Purchase Electronics

Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV [...][ READ MORE ]

Domino’s – Yes, That Domino’s – Sets Gold Standard For Online Checkout Process

Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when [...][ READ MORE ]

Southwest Airlines’ Updated Email Program is a Winner

I have been a fan of Southwest Airlines for years. They seem to truly want to please their customers and are always making changes to the way they work to make processes better. Some recent changes that they have made for the better include assigning a boarding range instead of everyone in the boarding group [...][ READ MORE ]

Is Share-With-Your-Network Killing Forward-To-A-Friend?

Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear [...][ READ MORE ]

Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered

We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the [...][ READ MORE ]