Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

How sophisticated is your marketing program?

Posted on Feb 26 2014 by
Understanding where your brand lies along Experian’s Marketing Sophistication Curve is key to building a tangible and actionable road map for cross-channel marketing success.

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Gmail unsubscribe tool: Good news for customers and email marketers

Posted on Feb 26 2014 by
How Gmail’s new unsubscribe tool can benefit both customers and email marketers.

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Email marketing wins the gold [Infographic]

Posted on Feb 07 2014 by

The Relevancy Group recognizes top email service providers

Posted on Jan 28 2014 by
Experian Marketing Services is named a “Ring Leader” among enterprise email marketing services providers in the report and cited as a top ESP vendor in creative and strategic services, security features, dependability, account servicing, integration and deliverability.

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Canada Anti-Spam Law questions answered

Posted on Jan 23 2014 by
Compliance expert, Alex Krylov, answers the most frequently asked questions about the new Canada Anti-Spam Law, which will come into full force this summer.

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Do you have the data needed to achieve your marketing

Posted on Jan 22 2014 by
The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.

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Holiday hot sheet – Biggest winners of the 2013 holiday

Posted on Jan 10 2014 by
The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014.

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How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by
To better communicate with subscribers, marketers need better data on their customers to personalize email communications.

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Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by
Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.

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