Posts Tagged ‘ email marketing ’

Cures For the Common Code: Troubleshooting Your Email Marketing Code Issues

Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. Fortunately, these mistakes are easy to troubleshoot, and most are even easier to fix. This handy reference helps HTML coders quickly establish the cause of an error and outlines guidelines for proper email coding.[ READ MORE ]

Facebook ‘Messages’ Requires Marketers To Integrate Social

Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I am, bigger and stronger too, maybe. But none of them will ever love you the [...][ READ MORE ]

Saying Hello Right Away and Monthly, But Never In Between

It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?[ READ MORE ]

The Welcome Email — Making A Profitable First Impression

Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and [...][ READ MORE ]

Why You Shouldn’t Immediately Remove Hard Bounces

Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to [...][ READ MORE ]

Everything Email Marketers Need to Know About Gmail’s Priority Inbox

Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries about the new interface, what it may mean for our clients, and how it could affect deliverability. From a deliverability perspective, this feature [...][ READ MORE ]

Cross Brand Marketing Can Be Tricky

p>If I am a customer of a particular brand, it’s no secret that their sister brands might also try to market to me. This happens all the time in postal mail advertising (think of all the seemingly random catalogs you receive during the holidays), but is a bit trickier in the email marketing realm. I [...][ READ MORE ]

Everybody Loves Birthdays and Anniversaries

I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist. Studies show that I am not alone. A new white [...][ READ MORE ]

Most Popular Subject Line Keywords

I thought I’d quickly pass along a USA Today Snapshot featured data from none other than yours truly, Experian Marketing Services. Their chart lists the top 10 most popular subject-line keywords as pulled from our study, The 2010 digital marketer: Benchmark and trend report. Are there any keywords that surprise you? Are there any that [...][ READ MORE ]

FIFA’s Cryptic Order Confirmation Messages

One year ago, Jordan wrote an excellent piece on the flawless online ticketing process carried out for the Michael Jackson Memorial. Well, I suppose for every yin there must be a yang — and I can tell you firsthand that the online ticketing process for the 2010 FIFA World Cup is certainly nothing to brag [...][ READ MORE ]