Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by
On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.


They want you to want them: Win your cart abandoners

Posted on Jun 12 2014 by
Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out why!


The biggest data quality challenges

Posted on Jun 10 2014 by
Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.


Deliverability: key to measuring email marketing success

Posted on May 29 2014 by
Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.


School’s (almost) out for summer! Time to plan back-to-school marketing

Posted on May 22 2014 by
Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year's strategies.


Fourth of July emails: How to get more bang for

Posted on May 16 2014 by
Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.


Email deliverability issues hurting consumer interaction

Posted on May 14 2014 by
Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.


Quick – what are the best ways to speed up

Posted on May 07 2014 by
Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.


It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by
The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.


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