Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Email deliverability issues hurting consumer interaction

Posted on May 14 2014 by
Considering the importance of email, marketers need to be aware of the challenges related to collecting and maintaining email addresses to ensure communications reach subscribers.


Quick – what are the best ways to speed up

Posted on May 07 2014 by
Experian Marketing Services creative design expert explains how to optimize the load time of images in email without compromising visual appearance.


It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by
The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.


Getting the recipe right for holiday 2014

Posted on Apr 22 2014 by
Results from an Experian Marketing Services study of multichannel retailer email trends during the 2013 holiday season to help you prepare for the season ahead.


Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by
A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.


The nuances of navigation in email

Posted on Apr 10 2014 by
A number of analyses show strong click rates in the navigation area of emails. With mobile usage on the rise, here are some key things to think about when designing navigation bars.


Recycled email addresses may threaten consumer trust

Posted on Apr 02 2014 by
Microsoft and Yahoo! both introduced policies regarding recycled old, inactive email addresses. Learn how Email Insights can help you tackle this email marketing challenge.


Mamma mia! Here we go again…

Posted on Mar 26 2014 by
Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.


Email and Web top marketers’ list of most effective channels,

Posted on Mar 20 2014 by
Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.


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