Time to fine-tune your holiday display ad campaigns

• October 5th, 2011
• Posted in Uncategorized

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll need for the right strategy to optimize your media buying.[ READ MORE ]