Posts Tagged ‘ display ’

Four steps to starting successful online display ad campaigns

What marketers need in order to lay the groundwork for success in their online advertising campaigns.[ READ MORE ]

The challenge of linking digital data: email, mobile, social and more

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]

Must-know stats to connect with Dana in multiple channels

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her.[ READ MORE ]

Develop a winning online marketing program

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.[ READ MORE ]

Social media, segmentation and marketing success

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena, segmentation and profiling play an increasingly important role in targeted campaigns.[ READ MORE ]

Four steps multi-channel marketers can use to run an addressable advertising campaign

Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.” [ READ MORE ]

Enhancing Email Marketing with Display Advertising

Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display Advertising! Solutions such as Experian’s Audience [...][ READ MORE ]

3 digital marketing tips for the New Year

Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend. [ READ MORE ]

Integrating email and display advertising: An Email Insider Summit Preview

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.[ READ MORE ]

The perfect holiday gift for online advertisers: stress-free holiday marketing

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for this influx of spending. [ READ MORE ]