Posts Tagged ‘ digital marketer ’
Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to Experian Simmons, cell phone ownership among adults in this country currently stands at 92%, up from 73% in 2007. [ READ MORE ]
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.[ READ MORE ]
Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be "smarter" for mobile can go a long way. [ READ MORE ]
Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being [...][ READ MORE ]
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I'm not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle. [ READ MORE ]
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users. [ READ MORE ]
At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you're not focusing on email, you're leaving a lot of traffic on the table.[ READ MORE ]
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.[ READ MORE ]
Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than they supply back. [ READ MORE ]
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most likely to surf for affordable luxuries?[ READ MORE ]
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