Posts Tagged ‘ digital marketer ’

Hot off the “press” – the latest digital marketing insights

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.[ READ MORE ]

Addressable TV: a targetable and measurable direct marketing channel

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets. [ READ MORE ]

Millennials — an interesting and influential demographic

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.[ READ MORE ]

Always-on consumers, showrooming and economy among key 2013 retail trends

Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers[ READ MORE ]

Moving from multichannel to cross-channel marketing

Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device preferences.[ READ MORE ]

Four steps to starting successful online display ad campaigns

What marketers need in order to lay the groundwork for success in their online advertising campaigns.[ READ MORE ]

Understanding the search landscape

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to plan and execute better content and [...][ READ MORE ]

Using intelligence to create relevant messages

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.[ READ MORE ]

Using data insights to differentiate and attract travelers

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.[ READ MORE ]

Cross-platform media planning, time spent using various platforms

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.[ READ MORE ]