Posts Tagged ‘ digital marketer ’
In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from Experian Simmons, to better prepare for this election year. By having a detailed understanding of key voter segments, including in-depth demographics, responsiveness to various media platforms, and attitudes and opinions on [...][ READ MORE ]
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...][ READ MORE ]
Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.[ READ MORE ]
Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.[ READ MORE ]
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members. [ READ MORE ]
Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don't listen to the pundits.[ READ MORE ]
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.[ READ MORE ]
The key to accessing this customer data on Facebook is the request for permission opt-in authorization process of Facebook Connect. This Facebook Connect button can be placed on a Facebook Fan Page, in an application or on a Website, and establishes permission to access some or all of the data that is associated with a Facebook user’s account. [ READ MORE ]
The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate with customers based on their unique wants and needs...[ READ MORE ]
The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms. [ READ MORE ]
Download the Holiday marketer checklist>>
