Posts Tagged ‘ deliverability ’
Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail” or all of the newsletters, offers, social network website emails, and other email communications many sign up for and are no longer relevant to you but keep getting [...][ READ MORE ]
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's post.[ READ MORE ]
One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is the actual subject line of the email. Not only does the subject line play an important role [...][ READ MORE ]
Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to [...][ READ MORE ]
Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries about the new interface, what it may mean for our clients, and how it could affect deliverability. From a deliverability perspective, this feature [...][ READ MORE ]
Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders [...][ READ MORE ]
For many years, the public impression of how email deliverability works has been shrouded in mystery. Most seem to assume that email service providers hire deliverability experts because they know some sort of ISP black magic — or even better, that they have a direct ‘Bat-Phone’ to call ISP postmasters whenever a problem arises. While [...][ READ MORE ]
Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. [...][ READ MORE ]
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