Posts Tagged ‘ deliverability ’
It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation. [ READ MORE ]
The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.[ READ MORE ]
Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]
There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) [...][ READ MORE ]
Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber engagement.[ READ MORE ]
As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we [...][ READ MORE ]
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.[ READ MORE ]
Email spring cleaning shouldn’t be limited to a consumer’s inbox; it’s also a great opportunity for marketers to clean up their email files. [ READ MORE ]
Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used. [ READ MORE ]
Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being [...][ READ MORE ]
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