Posts Tagged ‘ data quality ’
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.[ READ MORE ]
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers. [ READ MORE ]
Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a "Checkup."[ READ MORE ]
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.[ READ MORE ]
American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing as a perfect, “spot-less” database -- data quality is a balance between accuracy and completeness.[ READ MORE ]
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