Posts Tagged ‘ data quality ’

Point of sale email acquisition best practices

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]

Developing real-time marketing intelligence

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...][ READ MORE ]

Traditional direct marketing needs a fresh face

In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.[ READ MORE ]

How to overcome dirty data

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects appropriately. Because of the fluidity of [...][ READ MORE ]

How to solve deliverability issues in direct mail records

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.[ READ MORE ]

When it comes to the digital future, go back to the basics

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.[ READ MORE ]

Tips for the 2012 holiday shopping season

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials, take a step back. Holiday success [...][ READ MORE ]

The importance of email regulation

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox based on the senders reputation. This [...][ READ MORE ]

Data quality: From the CEO to the call operator

Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality. Poor data quality can impact an organization in many [...][ READ MORE ]

Multi-Channel Marketing Gets Personal

As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be prepared to capture, integrate and aggregate the response from your customers across multiple channels. A marketer’s challenge is to do this for millions of customers. All marketers get anxious about a call from the “CMO,” but in my case, that means the Chief Mommy Officer. [ READ MORE ]