Posts Tagged ‘ data quality ’

Prioritize email quality over quantity

Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.[ READ MORE ]

Poor quality data can hurt cross-channel marketing efforts

Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.[ READ MORE ]

Using intelligence to create relevant messages

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.[ READ MORE ]

Creating a single customer view

A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.[ READ MORE ]

The big topic of big data

While there are many components and challenges to big data, data quality needs to be a part of any strategy.[ READ MORE ]

Putting the customer first

Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.[ READ MORE ]

Providing customers an omni-channel experience

Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.[ READ MORE ]

Data Quality SaaS Deployments

Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.[ READ MORE ]

Help Santa’s sleigh get to the right house

Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality. [ READ MORE ]

Delivering during the holidays – the new rules

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, [...][ READ MORE ]