Posts Tagged ‘ data management ’
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's post.[ READ MORE ]
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.[ READ MORE ]
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.[ READ MORE ]
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers. [ READ MORE ]
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what the unique attributes are and how they can be related to a common perspective across silos. [ READ MORE ]
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