Posts Tagged ‘ data management ’
We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]
As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.[ READ MORE ]
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...][ READ MORE ]
How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?[ READ MORE ]
Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.[ READ MORE ]
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.[ READ MORE ]
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?[ READ MORE ]
The digital era was ushered in by search engines, which created a new moment of truth and enabled advertisers to align to buyer interests via the new discipline of Search Engine Marketing. As Google observed in a white paper called “The Zero Moment of Truth,” the digital path to purchase generates many new occasions for truly interactive marketing. Consumer decisions are made in a wide variety of ways and are influenced by a wide variety of factors. [ READ MORE ]
Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email loyalty program on a website. Not linking that information to his or her previous transactions could lead to redundant communications across channels in a best case scenario and at worst, conflicting messages.[ READ MORE ]
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