Posts Tagged ‘ customer relationship marketing ’

Unlocking the “social silo”: leveraging social insights across channels

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?[ READ MORE ]

How to be customer obsessed

Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right path.[ READ MORE ]

Customer obsession is key to retail marketing ROI

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.[ READ MORE ]

The high cost of marketing silos – and the requirement for flawless execution

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget. [ READ MORE ]