Posts Tagged ‘ customer intelligence platform ’

An important step toward cross-channel marketing optimization

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...][ READ MORE ]

Traditional direct marketing needs a fresh face

In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.[ READ MORE ]

Marketing travel alert: how building a roadmap can guide you on the path to success

Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?[ READ MORE ]

The high cost of marketing silos – and the requirement for flawless execution

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget. [ READ MORE ]