Cross-channel Identity Resolution | Marketing Forward

Posts Tagged ‘ cross-channel identity resolution ’

The challenge of linking digital data: email, mobile, social and more

August 10th, 2012
Posted in Cross-channel marketing

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]

Adapting high-touch services to marketing

October 27th, 2011
Posted in Digital Marketing

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics. [ READ MORE ]

Three considerations to a cross-channel CRM strategy

September 2nd, 2011
Posted in Cross-channel marketing

CRM’s star is clearly on the rise again but before embracing it, you need to have a deep understanding of your organizations ability to effectively execute against it. CRM has gotten significantly more complicated thanks to the explosion in the channels of interaction. Here's 3 items to consider. [ READ MORE ]