Posts Tagged ‘ credit card ’
In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered just as developed as the "developed" markets. [ READ MORE ]
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.[ READ MORE ]
Over the past three years, credit card owners have been increasingly likely to pay their credit card balance in full each month. On average in 2010, 42% of credit card-holders typically pay their monthly balance in full, up from an average of 37% of card-owners who paid their full balance in 2008.[ READ MORE ]
Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift cards.[ READ MORE ]
According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research from Experian Simmons DataStream underscores this [...][ READ MORE ]
Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today. While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to the point where it matched or [...][ READ MORE ]
Credit card debt has been at the center of the economic crisis with both credit card companies and consumers trying to determine the right amount of debt each can responsibly take on. At the beginning of the recession, consumers seemed to be accumulating more credit card debt as observed by the drop in the percentage [...][ READ MORE ]
Download the Holiday marketer checklist>>
