Posts Tagged ‘ Consumer Insight ’
In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier - on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.[ READ MORE ]
Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a [...][ READ MORE ]
African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, [...][ READ MORE ]
Review of Green Attitudes & Behaviors of American Consumers Green is one of the colors Americans associate with the holidays, but exactly how “green” are American consumers? Roughly 5 million American men and women today are members of an environmentalist organization. While that translates to only 2.3% of the adult population, many more Americans are [...][ READ MORE ]
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