Posts Tagged ‘ consumer segmentation ’

A Super Bowl Grudge Match: Boston vs. New York

Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...][ READ MORE ]

Fans From Rival Super Bowl Cities Have Conflicting Tastes

  New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not [...][ READ MORE ]

Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign. [ READ MORE ]

Multifaceted Messaging Required for Reaching Multigenerational Households

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing with the demands of housing both an adult age child and a senior age parent at the same time. Experian's Mosaic USA helps marketers to identify areas of the country most likely to have multigenerational families. [ READ MORE ]

Reaching the “New American Consumer” during the holiday season

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.[ READ MORE ]

Parents, children, and segmentation layering

Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle. [ READ MORE ]