Posts Tagged ‘ consumer segmentation ’

March Madness – These Cities Lead in Online Streaming

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others.[ READ MORE ]

Urban lifestyles gain renewed favor by wealthier adults

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.[ READ MORE ]

Temptation Towns: Where do Apple’s Most Loyal Customers Live?

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or iPod.[ READ MORE ]

The Oscar goes to . . . the Advertisers

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...][ READ MORE ]

Where the “Hart” is

What would a Hart surname say about you? Using Experian’s Mosaic® USA Consumer Lifestyle Segmentation solution, we constructed a hypothetical Hart family tree.[ READ MORE ]

Super Bowl Ads: Scoring the Value

The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial. [ READ MORE ]

A Super Bowl Grudge Match: Boston vs. New York

Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...][ READ MORE ]

Fans From Rival Super Bowl Cities Have Conflicting Tastes

  New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping that its déjà vu all over again. That’s because, the last time these two teams played in Super Bowl XLII, the Giants pulled off a big time upset. What’s not [...][ READ MORE ]

Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign. [ READ MORE ]

Multifaceted Messaging Required for Reaching Multigenerational Households

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing with the demands of housing both an adult age child and a senior age parent at the same time. Experian's Mosaic USA helps marketers to identify areas of the country most likely to have multigenerational families. [ READ MORE ]