Posts Tagged ‘ consumer segmentation ’

Springtime in America? The greening of environmental attitudes

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve [...][ READ MORE ]

Tax Towns: You might do your taxes online if you live here

Where you call home may have an impact on how you prepare your taxes, and not just because of the state tax code. Differences abound in the preferred method of preparing our taxes as we travel from one area of the country to another. In this post, we’ll call out the Designated Market Areas, or DMAs, that are the most likely to have prepare their taxes using several common methods.[ READ MORE ]

Talking Taxes: Exploring trends in tax preparation and deductions

Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online and offline versions, such as Turbo Tax or H&R Block At Home) have risen to replace their graphite-powered ancestors. In 2005, 21.5% of tax filers said they used software to prepare their taxes. Specifically, 6.8% used offline software and another 14.7% used online software. [ READ MORE ]

Dramatic shifts in American life leads to new consumer segmentation trends

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.[ READ MORE ]

Multigenerational households throw marketers a curve

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members. [ READ MORE ]

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated. [ READ MORE ]

Auto-Motives: What “drives” American attitudes towards cars?

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving. [ READ MORE ]

More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts...[ READ MORE ]

Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.[ READ MORE ]

Who Streams March Madness Online? A Pocket Guide

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do? [ READ MORE ]