Posts Tagged ‘ consumer segmentation ’

Five data mapping strategies that optimize marketing

Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.[ READ MORE ]

Married couples with children still retain their buying clout

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.[ READ MORE ]

Targeting customers for local marketing initiatives

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.[ READ MORE ]

Using data insights to differentiate and attract travelers

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.[ READ MORE ]

More than a sibling rivalry: How Baltimore compares to San Francisco

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.[ READ MORE ]

CNBC World features EMS: technology and the hyper-connected consumer

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show. [ READ MORE ]

New fall line-up: which TV show viewers are multitasking?

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?[ READ MORE ]

DMA 2012 – lots of thought leadership on tap

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]

Identifying online Black Friday shoppers

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]

Top TV shows for reaching key voters

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]