Posts Tagged ‘ consumer research ’

Multigenerational households throw marketers a curve

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members. [ READ MORE ]

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated. [ READ MORE ]

Auto-Motives: What “drives” American attitudes towards cars?

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving. [ READ MORE ]

All the Single Ladies: Unmarried women comprise an increasing share of the population

Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult women were not married, up from 45% in 2005. [ READ MORE ]

More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts...[ READ MORE ]

Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.[ READ MORE ]

Who Streams March Madness Online? A Pocket Guide

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do? [ READ MORE ]

March Madness – These Cities Lead in Online Streaming

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others.[ READ MORE ]

Urban lifestyles gain renewed favor by wealthier adults

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.[ READ MORE ]

Temptation Towns: Where do Apple’s Most Loyal Customers Live?

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or iPod.[ READ MORE ]