Posts Tagged ‘ consumer research ’

DMA 2012 – lots of thought leadership on tap

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]

Top 20 most “comfortable” cities

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.[ READ MORE ]

Top news and media websites for key voter segments

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]

Are you better off? More Americans saying, “Yes”

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.[ READ MORE ]

Political conventions place spotlight on Tampa and Charlotte

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.[ READ MORE ]

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.[ READ MORE ]

Marriage and cohabitation insights to help connect with LGBT customers

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.[ READ MORE ]

More ABCs of back-to-school marketing campaigns

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]

10 consumer facts about Facebook

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...][ READ MORE ]