Posts Tagged ‘ consumer research ’

Early Adopter Millennials make great social advocates

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...][ READ MORE ]

Latinos over index in the hair styling product category: Brands make a difference

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.[ READ MORE ]

Holiday insights for the early bird marketer

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.[ READ MORE ]

A week in the life of today’s hyper-connected consumer

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video. [ READ MORE ]

The mystery of bleach, brand loyalty and the Latino story

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.[ READ MORE ]

Using the Shazam mobile app to engage television audiences

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?[ READ MORE ]

For every hour online Americans spend 16 minutes on social networks

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...][ READ MORE ]

Millennials — an interesting and influential demographic

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.[ READ MORE ]

Cross-platform media planning, time spent using various platforms

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.[ READ MORE ]

2013 Super Bowl ads: Scoring the brands

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.[ READ MORE ]