Posts Tagged ‘ consumer research ’

Young adults: Texting is just as meaningful as a phone call

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...][ READ MORE ]

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...][ READ MORE ]

Quantifying Latino influence

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.[ READ MORE ]

Hot holiday trends: week of October 28th – November 3rd

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.[ READ MORE ]

Hispanic attitudes and behaviors by socioeconomic level

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.[ READ MORE ]

DMA 2012 – lots of thought leadership on tap

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]

Top 20 most “comfortable” cities

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.[ READ MORE ]

Top news and media websites for key voter segments

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]

Are you better off? More Americans saying, “Yes”

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.[ READ MORE ]

Political conventions place spotlight on Tampa and Charlotte

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.[ READ MORE ]