Posts Tagged ‘ consumer expectation index ’

Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing to better reach consumers Insights on [...][ READ MORE ]

Consumer optimism at all time high

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.[ READ MORE ]

Bill Tancer talks holiday retail deals with Fox Business News

Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.[ READ MORE ]

Checking in on value qualifiers – we’re still cheap

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant[ READ MORE ]

Reaching the “New American Consumer” during the holiday season

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.[ READ MORE ]

Experian Consumer Expectation Index at 90.5 for most recent period

One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.[ READ MORE ]

Experian Consumer Expectation Index launches

Experian's new Consumer Expectation Index (CEI) trends consumer behavior based upon their economic outlook. This unprecedented depth of consumer behavior data allows us to provide more finite insights to share with marketers. Along with the monthly updates we will be posting additional findings in-between the regular updates to the blog.[ READ MORE ]

Digital Consumer Optimism: Online Buyers and the Economic Outlook

The economy is up – the economy is down, which one is it?  Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011.  Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010.  A CNN/Money poll of 27 leading economists [...][ READ MORE ]