Posts Tagged ‘ consumer data ’
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will banish those eerie feelings of being followed.[ READ MORE ]
Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or [...][ READ MORE ]
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