Marketing Forward » computers http://www.experian.com/blogs/marketing-forward Marketing insight and consumer trends from Experian Marketing Services Thu, 03 Jan 2013 23:14:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 2010 Technology Adoption Consumer Report http://www.experian.com/blogs/marketing-forward/2010/09/24/2010-technology-adoption-consumer-report/ http://www.experian.com/blogs/marketing-forward/2010/09/24/2010-technology-adoption-consumer-report/#comments Sat, 25 Sep 2010 02:21:03 +0000 John Fetto http://www.experian.com/blogs/marketing-forward/?p=840 Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a longer time to adjust before carefully and selectively integrating new technology and devices into their lives.

It is with this in mind that researchers at Experian Simmons developed the new Technology Adoption consumer segmentation system, now available to all NCS/NHCS clients. Through sophisticated statistical analysis of dozens of attitudes, behaviors and lifestyle drivers, we uncovered four distinct segments of technology consumers: Wizards, Journeymen, Apprentices and Novices. These segments are defined by their usage of and attitudes towards technology. This report will examine, in extensive detail, the attitudes, brand preferences, lifestyles and media behaviors of these four powerful segments.

If you would like to download a PDF of this entire report, please fill out the brief form on the following page.

]]> http://www.experian.com/blogs/marketing-forward/2010/09/24/2010-technology-adoption-consumer-report/feed/ 2 Simultaneous Use of Computers and Mobile with Television http://www.experian.com/blogs/marketing-forward/2010/04/13/simultaneous-use-of-computers-and-mobile-with-television/ http://www.experian.com/blogs/marketing-forward/2010/04/13/simultaneous-use-of-computers-and-mobile-with-television/#comments Tue, 13 Apr 2010 17:22:34 +0000 John Fetto http://www.experian.com/blogs/marketing-forward/?p=336 Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for information. Who thought multitasking could be fun? Apparently, nearly a third of U.S. consumers think so as they report using their cell phones and/or computers at the same time they watch TV. While watching TV, Americans regularly admit to searching for information online, communicating via e-mail, instant messenger, and text, and even watching other video on a computer or cell phone. This simultaneous media use activity is also on the rise. Between August, 2009 and February 2010 (just 6 short months), Experian Simmons observed a 4% increase in the number of adults using a computer while watching TV and an increase of 2% in the number of adults using their cell phone while watching TV.

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