Posts Tagged ‘ compliance ’
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance. [ READ MORE ]
Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]
There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) [...][ READ MORE ]
Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber engagement.[ READ MORE ]
By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery. While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.[ READ MORE ]
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.[ READ MORE ]
I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this before (I am told other businesses [...][ READ MORE ]
Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. [...][ READ MORE ]
“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” - Bill Gates on spam Every so often it is prudent to take a refresher on fundamental [...][ READ MORE ]
The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view, McCloskey is correct – double opt-in [...][ READ MORE ]
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