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Posts Tagged ‘ college basketball fans ’

Further Bracket Breakdown: The Next Round of Host Cities

  • March 25th, 2011
  • Posted in Consumer Insights . Featured

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town? [ READ MORE ]

Bracket Science Meets Marketing Segmentation

  • March 16th, 2011
  • Posted in Consumer Insights

For all of the marketers out there, I'd like to propose a creative alternative: let's see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team's home market.[ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

    Download the Holiday marketer checklist>>

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