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Posts Tagged ‘ bp ’

BP Puts Cap On Leaking Customer Base

  • October 7th, 2010
  • Posted in Consumer Insights

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe. [ READ MORE ]

BP Customer Base Falls In Wake of Spill

  • August 11th, 2010
  • Posted in Consumer Insights

For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences [...][ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

    Download the Holiday marketer checklist>>

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