Posts Tagged ‘ black friday ’

The Party Started Before Cyber Monday

  • November 29th, 2010
  • Posted in Uncategorized

Well, you can say you heard it here first: Cyber Monday is barely a few hours into full swing and yet we’re already seeing email volumes increase by roughly the same percentage as last year in the run up to today’s mailing frenzy. Last year, we saw an increase in ‘Black Friday’ and ‘Cyber Monday’ mentions [...][ READ MORE ]

Spread the Cheer Through Friends-and-Family Emails This Year

  • November 23rd, 2010
  • Posted in Research

The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...][ READ MORE ]

Online Shopping Starts Well Before Black Friday

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.[ READ MORE ]

The Season of Online Coupons

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons [...][ READ MORE ]