Posts Tagged ‘ black friday ’
One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.[ READ MORE ]
Billed as the largest online shopping day of the year, this year's Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.[ READ MORE ]
Cyber Monday is an American term that people have tried to import to the UK, but its British definition remains vague. In the US it refers to the Monday following Black Friday, which itself is the day after Thanksgiving and considered to be the start of the pre-Christmas shopping season. [ READ MORE ]
Well, you can say you heard it here first: Cyber Monday is barely a few hours into full swing and yet we’re already seeing email volumes increase by roughly the same percentage as last year in the run up to today’s mailing frenzy. Last year, we saw an increase in ‘Black Friday’ and ‘Cyber Monday’ mentions [...][ READ MORE ]
The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...][ READ MORE ]
This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.[ READ MORE ]
We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons [...][ READ MORE ]
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