Posts Tagged ‘ black friday ’
Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.[ READ MORE ]
With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.[ READ MORE ]
Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving Day 2011. Early Black Friday sales resulted in a shift of online traffic, which climbed prior to the Thanksgiving holiday, however, continued heavy promotional activity helped to drive significant online traffic on both Thanksgiving and Black Friday. While Black Friday has been the top day for online retail traffic over the past two years, warm weather and early store openings encouraged shoppers to go online sooner this season. [ READ MORE ]
Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?[ READ MORE ]
Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.[ READ MORE ]
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based up...[ READ MORE ]
For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this year. [ READ MORE ]
Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales as consumers researched products and store information as well as purchased holiday gifts. Last year, visits to the Retail 500 (excludes auctions, classifieds and rentals) increased during the kickoff of the holiday season, the weeks with Thanksgiving & Black Friday and Cyber Monday, increased 8% and 11% respectively. As we head into the holiday season, recent economic indicators like consumer confidence have declined, causing concern about potential spending power. However, traffic to online retailers has grown with visits up 10% year-over-year for the week ending October 23, 2011. One driver behind the increased visits to the Retail 500 is the audience, which over-indexes against the population for the most affluent Mosaic Groups: Power Elite (over-indexes for household incomes of $125k and up), Flourishing Families (over-indexes for household incomes between $75k and $250k), Booming with Confidence (over-indexes for household incomes over $75k), Suburban Style (over-indexes for household incomes of $75k to $175k). These 4 Mosaic Groups represented 28% of the visits to the Retail 500 for the 12 weeks ending October 22, 2011. While there may be anxiety around consumers’ ability to spend during the holidays, purchases from affluent segments may help offset the decreased buying power of those with lower household incomes.[ READ MORE ]
Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money![ READ MORE ]
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers. [ READ MORE ]
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