Tag: Big Data

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Serving Up Success Using the Power of Data...

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Citi’s Head of Digital Marketing talks financial servi...

Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...

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