Subscribe
Marketing Forward: Marketing insight and consumer trends from Experian Marketing Services
Marketing Forward
  • About Marketing Forward
  • Back to Experian.com
  • Consumer InsightsA detailed look at consumer trends and behaviors
  • Cross-channel marketingInsights to achieve truly integrated marketing
  • Data ManagementNavigate the complexity of data linkage, quality and customer engagement
  • Digital MarketingInsights about display, email, mobile, search and social
  • ResearchThe latest consumer research reports from Experian
  • Targeting StrategiesThe methods and techniques behind successful marketing
  • UncategorizedAdd Description

Posts Tagged ‘ basketball ’

Final Four Roundball Rankings

  • March 31st, 2011
  • Posted in Consumer Insights . Featured

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.[ READ MORE ]

Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace

  • March 23rd, 2011
  • Posted in Consumer Insights . Featured

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?[ READ MORE ]

NCAA March Madness Market Ranker

  • March 15th, 2010
  • Posted in Consumer Insights . Targeting Strategies

The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across the country cheering them on. In this issue of Consumer Insights, Experian Simmons answers the question: Which designated market area (DMA) has the highest concentration of March Madness fans?[ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

    Download the Holiday marketer checklist>>

    View product/service specific blog posts

    • Experian CheetahMail
    • Experian HItwise
    • Experian Simmons

    Topics of Interest

    data management consumer segmentation social media marketing data quality black friday Experian CheetahMail Facebook email marketing holiday Experian Hitwise mobile marketing online behavior sports Experian Simmons retail and ecommerce consumer data cyber monday search intelligence consumer research digital marketer

© 2012 Experian Information Solutions, Inc. All rights reserved.   |   Privacy Policy Experian Marketing Services