Audience Segmentation | Marketing Forward

Posts Tagged ‘ audience segmentation ’

Identifying online Black Friday shoppers

October 9th, 2012
Posted in Consumer Insights

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]

Develop a winning online marketing program

July 11th, 2012
Posted in Cross-channel marketing

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.[ READ MORE ]