Tag: Analytics

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The key to telling an engaging brand story...

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand...

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Convince your manager to prioritize a single customer ...

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your...

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Data linkage named top cross-channel marketing challen...

The 2015 Digital Marketer Report explores top cross-channel marketing challenges and how marketers can overcome them to reach success....

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Blazing new trails in measurement science...

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

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No more words: The rise of animated GIFs...

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

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Why senior marketing leaders need to make a single cus...

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your...

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Boost performance through competitive benchmarking...

Competitive benchmarking provides insight into what a competitor is doing, what works and what...

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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Attribution a priority on the road to customer-centric...

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution j...

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