Tag: Analytics

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The Digital Marketer Report receives killer praise...

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous...

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Solving for the data problem: Making information work ...

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality....

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The equitable exchange – why personalization is our du...

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant com...

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How online data will remake offline marketing...

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online...

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

Read More Everyone has loyalty campaigns, but few get the data right
As debate rages, some brands go in-house to protect fi...

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth....

Read More As debate rages, some brands go in-house to protect first-party data
Four steps to smarter acquisition programs [Video]...

Reach your best prospects with these strategies for smarter acquisition...

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Crossing the great divide to a single customer view...

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

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Are you determining the ROI of your data quality solut...

While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

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