Tag: Analytics

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Address Verification and Fraud Prevention...

Fraud prevention has been has been an industry concern for awhile now. Typically, internet retailers have put certain software in place to reduce fraud. However many are now looking towards address verification to help solve the...

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Everyone Loves a Freebie – Have You Used These FREE On...

Here at Experian QAS we sometimes get inquiries from people looking to verify just a few addresses. Lucky for you, there are a few free tools out there to help you verify a handful of...

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Unsubscribe Confirmations Can Be Legal, Effective...

I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this...

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Domain-Based Reputation Explained...

Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact...

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2010 American Mobile Consumer Report...

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Thanksgiving Turkey Dinner Preparations...

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle...

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CAN-SPAM: Just the facts...

“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” – Bill Gates on spam Every so often it is prudent...

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Single Opt-In Done Properly...

The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view,...

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