Tag: Analytics

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Blazing new trails in measurement science...

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

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No more words: The rise of animated GIFs...

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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Data management: 10 questions to ask yourself...

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...

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Welcome (and welcome back) with life cycle marketing...

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...

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Marketing: A primary breeding ground for big data inno...

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...

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Contextual marketing: A look at real world (and real t...

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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Ordering sushi and a lesson in embracing the contextua...

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing min...

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