Tag: Analytics

Loading...
How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

Read More How contextual marketing affects your strategy
Steph McMahon: innovation in media and marketing [Vide...

Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they...

Read More Steph McMahon: innovation in media and marketing [Video]
Linkage: Telling a consistent cross-channel brand stor...

How segmentations and high-definition consumer profiles can help you tell a consistent brand story across customer touch...

Read More Linkage: Telling a consistent cross-channel brand story
43 actionable stats to move your marketing forward...

More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across...

Read More 43 actionable stats to move your marketing forward
What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

Read More What role does the Chief Data Officer play?
Overcome these 3 common data barriers for mobile marke...

Spencer Kollas explains in iMedia how to overcome 3 common data barriers for mobile marketing...

Read More Overcome these 3 common data barriers for mobile marketing success
Why a single customer view is the foundation for marke...

SVP of Global Marketing Ashley Johnston explains why the lack of a single customer view is the #1 challenge marketers face...

Read More Why a single customer view is the foundation for marketing success
Data-driven marketing focuses on customers, not techno...

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

Read More Data-driven marketing focuses on customers, not technology
Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

Read More Data is at the heart of meaningful consumer interactions