Tag: Advertising

Loading...
Slam Down a Cold Sprite...

The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months...

Read More Slam Down a Cold Sprite
2010 Technology Report...

With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of electronic gadgets. No, we won’t be looking at American’s penchant for iPhone-controlled helicopters or 3D TVs just yet, but you will find a wealth of...

Read More 2010 Technology Report
Super Bowl 2010 Viewer Profile...

Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl® XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides...

Read More Super Bowl 2010 Viewer Profile
Coupons Boost Holiday Sales Revenue...

Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say they use them to save money, 30% also say that coupons are a way for them to try out new products. Newspapers are still the...

Read More Coupons Boost Holiday Sales Revenue
Thanksgiving Turkey Dinner Preparations...

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle...

Read More Thanksgiving Turkey Dinner Preparations