Tag: Addressable TV

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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium. More and more advertisers are dedicating ad dollars to addressable TV. In fact, some estimate that it will grow nearly 66 percent in 2017, reaching...

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

Read More [Podcast] Addressable TV = Opportunity for Marketers