Tag: Addressable TV

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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it┬áprovides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

Read More [Podcast] Addressable TV = Opportunity for Marketers