Posts Tagged ‘ ad relevancy score ’
The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...][ READ MORE ]
The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial. [ READ MORE ]
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