Ad Relevancy Score | Marketing Forward

Posts Tagged ‘ ad relevancy score ’

2013 Super Bowl ads: Scoring the brands

January 30th, 2013
Posted in Consumer Insights

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.[ READ MORE ]

The Oscar goes to . . . the Advertisers

February 24th, 2012
Posted in Consumer Insights

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering [...][ READ MORE ]

Super Bowl Ads: Scoring the Value

February 2nd, 2012
Posted in Consumer Insights

The relevance and general merit of airing a Super Bowl spot is widely debated by marketing executives. Each advertiser calculates their own set of metrics and rules for justifying the cost of running a Super Bowl commercial. [ READ MORE ]