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Lean in...

The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have resisted the momentum are struggling to keep up....

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Holiday email volume to increase 20% this season...

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for...

Read More Holiday email volume to increase 20% this season
Reaching the “New American Consumer” during the holida...

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend...

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Mobile marketing trends...

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the...

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Thinking of including unusual discounts in emails? It ...

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’,...

Read More Thinking of including unusual discounts in emails? It might be best to keep it simple
Stock up on blue paint: Smurfs are Halloween costume f...

In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend...

Read More Stock up on blue paint: Smurfs are Halloween costume favorite
Facebook: where we reach out when life happens...

For members of the “Facebook Generation”, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including “Timeline”, which will be a form of digital biography of our lives and encourages...

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Google+ opens the floodgates to all, market share rock...

Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to "open access" available to everyone. Opening access created a massive spike in market share of visits for the site, with a 1269% growth from...

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2011 Fantasy Football visits are highest in 3 years...

The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus August 2010....

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