Pointcounterpoint to capture or not to capture

Posted on May 13 2009 by

New Email Append Best Practices

Posted on May 12 2009 by

In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s comments about eAppend. Inherently, eAppend carries more risk than organic email capture methods, such as at point of sale or […]

The Importance of Low Hanging Fruit

Posted on May 07 2009 by

Blind Item How Many Marketers utilize preference centers

Posted on May 06 2009 by

Url Shortening holds promise pitfalls

Posted on May 05 2009 by

Baseball fans in America

Posted on May 05 2009 by


Social Commerce Takes Flight

Posted on May 01 2009 by

The American Moviegoer

Posted on Apr 13 2009 by

Email Testing and Ice Cream Tasting

Posted on Apr 09 2009 by

Direct Response TV ads getting attention

Posted on Mar 26 2009 by