Single Opt-In Done Properly

Posted on Feb 20 2009 by

The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view, McCloskey is correct – double opt-in […]

Google Maps Edges Closer To MapQuest

Posted on Feb 11 2009 by

A few weeks ago I thought I was onto something very hot. I was getting ready to announce that Google Maps had caught up to MapQuest in share of US Internet visits. I decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap […]

Old school creative w Comedy Central

Posted on Feb 11 2009 by

Privacy Day Top 10

Posted on Feb 06 2009 by

The Profile of a Fashionista

Posted on Feb 05 2009 by

Advertising the Advertisement

Posted on Feb 03 2009 by

The Season of Online Coupons

Posted on Jan 15 2009 by

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons […]

Statistical Anomaly Dating Sites Email

Posted on Jan 13 2009 by

Be Grateful for our Industrys Transparency

Posted on Dec 29 2008 by

Todays Teen Population

Posted on Dec 18 2008 by