Latest Post

Loading...
Mobile marketing trends...

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the...

Read More Mobile marketing trends
Thinking of including unusual discounts in emails? It ...

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’,...

Read More Thinking of including unusual discounts in emails? It might be best to keep it simple
Stock up on blue paint: Smurfs are Halloween costume f...

In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend...

Read More Stock up on blue paint: Smurfs are Halloween costume favorite
Facebook: where we reach out when life happens...

For members of the “Facebook Generation”, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including “Timeline”, which will be a form of digital biography of our lives and encourages...

Read More Facebook: where we reach out when life happens
Google+ opens the floodgates to all, market share rock...

Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to "open access" available to everyone. Opening access created a massive spike in market share of visits for the site, with a 1269% growth from...

Read More Google+ opens the floodgates to all, market share rockets
2011 Fantasy Football visits are highest in 3 years...

The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus August 2010....

Read More 2011 Fantasy Football visits are highest in 3 years
Top five flash sales tips...

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more than 128 percent in June 2011 over June of...

Read More Top five flash sales tips
Gone in 7 seconds...

Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding your visitors you can develop strategic messaging and site...

Read More Gone in 7 seconds
Latest political polls track with online performance f...

As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP...

Read More Latest political polls track with online performance for presidential candidates