Sep 02 2011 by Marcus Tewksbury
The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.
Aug 25 2011 by Caitlin Devore
Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.
Aug 25 2011 by Nancy Shaver
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.
Aug 23 2011 by David Kimrey
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better...
Aug 22 2011 by John Fetto
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an...
Aug 18 2011 by Jennifer Marshall
QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.