What Is DMARC?

What Is DMARC?

DMARC, Domain-based Message Authentication, Reporting & Conformance, built upon two other protocols, SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), is the latest and greatest in email authentication. Digital marketers know t…

Read more
Recent Posts

Flight search infographic: New York accounts for 34% of U.S.

Sep 05 2011 by
Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With...

Read more ››

Three considerations to a cross-channel CRM strategy

Sep 02 2011 by
CRM’s star is clearly on the rise again but before embracing it, you need to have a deep understanding of your organizations ability to effectively execute against it. CRM has gotten significantly more complicated thanks to the explosion in the...

Read more ››

Becoming part of the conversation – getting started in social

Sep 02 2011 by
The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.

Read more ››

Groupon down 50% LivingSocial up 27%

Aug 26 2011 by
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.

Read more ››

How to choose a partner…

Aug 26 2011 by
Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your risk.

Read more ››

What is a good email marketing strategy?

Aug 25 2011 by
Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.

Read more ››

The squeaky wheel shouldn’t always get the oil

Aug 25 2011 by
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.

Read more ››

Last one to finish wins?

Aug 23 2011 by
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better...

Read more ››

Mobile market overview

Aug 22 2011 by
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets